Trust is an elusive thing. We all know it’s important, but what does it drive and how can you build it?

To be considered for future business in the financial services industry, brand trust is growing increasingly important. Until now, there hasn’t been an in-depth statistical analyses of the building blocks of trust. We partnered with Escalent’s skilled Marketing Data Scientists to dig into the data and pinpoint what it takes to win, build and harness brand trust.