---
title: "Webinar The Science Behind Trust: How to Win, Build and Harness Brand Trust & Loyalty"
description: Trust is an elusive thing. We all know it’s important, but what does it drive and how can you build it?
---

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[![Escalent](https://landing.escalent.co/hs-fs/hubfs/Escalent%20Webinar%20/images/logo-escalent.png?width=112&height=22&name=logo-escalent.png "Escalent")](https://escalent.co)

![Cogent Syndicated](https://landing.escalent.co/hs-fs/hubfs/Escalent%20Webinar%20/images/cogent-syndicated-logo.png?width=244&height=28&name=cogent-syndicated-logo.png)

WATCH

# The Science Behind Trust: How to Win, Build and Harness Brand Trust & Loyalty

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## REGISTER FOR THE WEBINAR

Trust is an elusive thing. We all know it’s important, but what does it drive and how can you build it?

To be considered for future business in the financial services industry, brand trust is growing increasingly important. Until now, there hasn’t been an in-depth statistical analyses of the building blocks of trust. We partnered with Escalent’s skilled Marketing Data Scientists to dig into the data and pinpoint what it takes to win, build and harness brand trust.

### What is in the webinar?

In this exclusive invitation-only event, we’ll be sharing the results of our work, answering key questions including:

- How do you build brand trust?
- What are the indicators that trust in your brand is strengthening (or weakening)?
- Does trust build loyalty?
- How does product innovation affect trust?

![York_Linda_370x370](https://landing.escalent.co/hs-fs/hubfs/Corporate/Headshots/York_Linda_370x370.jpg?width=185&height=185&name=York_Linda_370x370.jpg)

Linda  
York

Senior Vice President

Cogent Syndicated

![Barnes_Chris_370x370](https://landing.escalent.co/hs-fs/hubfs/Corporate/Headshots/Barnes_Chris_370x370.jpg?width=185&height=185&name=Barnes_Chris_370x370.jpg)

Chris  
Barnes

CCO/MANAGING DIRECTOR

Financial Services

![Reno_Ray_370x370](https://landing.escalent.co/hs-fs/hubfs/Reno_Ray_370x370.jpg?width=185&height=185&name=Reno_Ray_370x370.jpg)

Ray  
Reno, PhD

Senior Vice President

Marketing & Data Sciences

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