Engage your customers, benchmark your business and build franchise value with the Utility Trusted Brand & Customer Engagement study. The gas and electric utility industry is rapidly changing, and without the right information, tools and guidance, today’s utilities risk becoming obsolete. The study explores utility relationships with residential customers through a customer experience “balanced scorecard” approach. Examine service satisfaction, product experience and brand trust to deliver true franchise value and become a utility of the future. No other syndicated study comes close to the quality of our research. Utility Trusted Brand & Customer Engagement—the study you can trust.
The report will enable subscribers to:
Benchmark Performance
Track performance against 141 gas, electric and combination utilities to identify opportunities and trends
Drive Product Performance
Develop a product portfolio and go-to-market strategies that deliver results
Improve Customer Engagement
Track, manage and increase brand trust, product engagement and service excellence to improve your bottom line
Trusted Brand Measurement Factors
Product Experience Measurement Factors
Service Satisfaction Measurement Factors
Customer Impressions of Utility
Published Quarterly
Deliverables:
