The report will enable subscribers to:

Benchmark Performance
Track performance against 82 electric utilities to identify opportunities and trends to increase customer management measures

Build Targeted Strategies
From SMB to C&I, understand how to engage with business customers to maximize value

Improve Customer Engagement
Track, manage and increase brand trust, product engagement and service excellence to improve your bottom line

Trusted Brand Measurement Factors

• Local outreach efforts and reputation
• Customer advocacy
• Environmental focus
• Communication effectiveness
• Brand traits and positioning

Product Experience Measurement Factors

• Awareness and use of voluntary programs
• Influence on use of enhanced offerings
• Demand for billing, retail, service and consumption management offerings
• Impact of voluntary products on energy costs, the environment and other utility consumer needs

Service Satisfaction Measurement Factors

• Safety and reliability
• Billing and payment processes
• Customer and field service performance

Customer Impressions of Utility

• Comparisons with other local service providers
• Brand equity/value measurements
• Customer advocacy scoring
• Service and outage diagnostics
• Net Promoter Scores®
• Customer segmentation and appeal
• Communications Intensity Index
• Consumption management programs
• Alternative power and fuel options
• Home service and protection programs
• Water service benchmarking