Utility Trusted Brand & Customer Engagement

Enhancing utility-business relationships through brand trust, product engagement
and service excellence

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The report will enable subscribers to:

Track performance against 60 electric utilities to identify opportunities and trends to increase customer management measures

Capitalize on opportunities to strengthen internal operations and external brand value

Track, manage and increase brand trust, product engagement and service excellence to improve your bottom line



  • 60 electric utilities
  • Web-based survey
  • Sample: Businesses spending at least $100 per month on electric service


Subscription Details

  • Two waves of research: Subscribers will have 100 customer respondents per wave (200/year), and non-subscribers will be evaluated by 60 customer respondents per wave (120/year)
  • Publication dates: June and December^


  • Detailed report with analysis of data
  • Online portal tool with every score and question for each utility using mTAB
  • Simulator to model and forecast impacts of changes in management areas
  • On-site strategy sessions providing actionable results and facilitating strategic planning
  • Participation in industry best practice webinars

^ An official press release will be distributed with the ability to promote performance


Areas of Inquiry

Trusted Brand Measurement Factors

  • Local outreach efforts and reputation
  • Customer advocacy
  • Environmental focus
  • Communication effectiveness
  • Brand traits and positioning

Product Experience Measurement Factors

  • Awareness and use of voluntary programs
  • Influence on use of enhanced offerings
  • Demand for billing, retail, service and consumption management offerings
  • Impact of voluntary products on energy costs, the environment and other utility consumer needs

Service Satisfaction Measurement Factors

  • Safety and reliability
  • Billing and payment processes
  • Customer and field service performance

Customer Impressions of Utility

  • Comparisons with other local service providers
  • Brand equity/value measurements
  • Customer advocacy scoring
  • Service and outage diagnostics
  • Net Promoter Scores®
  • Customer segmentation and appeal
Percentage of AUM in DC plans
• Percentage of compensation from DC plans
• Number and size of plans managed
Services provided to DC plan sponsors and participants
• Impact of fee disclosure regulations
• Number of plan providers typically recommended
• Number and type of investment options typically recommended
• QDIA option used most often
• Target date fund recommendation
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Utility Trusted Brand & Customer Engagement: Business