Escalent
Escalent
Cogent Syndicated

Disruption in the energy market is only just beginning, as a push to electrify gas appliances and distributed generation are disrupting previous behavioral patterns and giving your customers new options when it comes to energy.

Utility Customer Loyalty explores the critical levers every utility needs to pay attention to in order to maintain customer loyalty. For natural gas utilities, the report will explore what they need to do in order to maintain their “social license to operate.” And for electric utilities, it will uncover how they can position themselves as a provider of first choice for new energy technologies.

Value

The report will enable subscribers to:

Understand Customers
Understand the changing landscape of consumer loyalty

Uncover Key Decision Drivers
Gain insight into key drivers of customer decision-making around appliance fuel types and distributed energy resources

Benchmark Customer Loyalty
Benchmark your utility’s performance on key loyalty factors against 141 gas, electric and combination utilities

Methodology

  • 79,000+ residential electric, natural gas, and combination utility customers
  • 141 electric, natural gas and combination utilities
  • Web-based survey
  • Sample design: US census data and strict quotas used to ensure a trustworthy and representative sample of each evaluated utility’s customers based on age, income and race

Areas of Inquiry

  • Likelihood to switch to another viable energy provider
  • Support for natural gas bans
  • Appliance fuel preference for cooking, heating and clothes drying
  • Likelihood to convert appliances between fuel types
  • Reason for converting appliances between fuel types
  • Customer perceptions that are closely related to loyalty and how utilities can influence them
  • Opinion on climate change
  • Willingness to pay more for renewable natural gas or hydrogen, and credibility of natural gas utility on these topics
  • Interest and adoption of rooftop solar and home battery

Subscription Details

Publication Date: September 2022
Deliverables:

  • Detailed report with analyses of data

Investment: Contact Us

Utility Customer Loyalty_FS
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