US Institutional Investor Brandscape examines the behaviors and attitudes of senior investment professionals who oversee institutional assets. The report covers overall trends in asset allocation and investment strategies, the variables that lead to selection, and the current state of brand equity, differentiation and loyalty in this critical market.
NEW THIS YEAR: We’ve expanded the participating audiences in the survey to include large DC plans, insurance company general accounts, institutional consultants, OCIO providers and OCIO search firms. These, in addition to our traditional audiences of DB pensions, endowments and foundations, will provide a more holistic view of the market that many asset management firms target.
The report will enable subscribers to:
Identify growth segments in the institutional marketplace to boost profitability and grow market share
Benchmark performance against your key competitors to improve positioning
Understand the elements that strengthen client satisfaction and promote loyalty
Future Asset Allocation
Current/Future Investment Strategy Trends
Asset Manager Selection Process
Brand Equity and Brand Differentiation
Evaluation of Asset Managers