Texas REP Trusted Brand
Enhancing Texas retail electric provider (REP) brand trust, product sales, service satisfaction, customer acquisition and loyalty
Texas REP Trusted Brand
Enhancing Texas retail electric provider (REP) brand trust, product sales, service satisfaction, customer acquisition and loyalty
Engage your customers, benchmark your business and build franchise value with the Texas REP Trusted Brand study. The retail electric industry is rapidly changing, and without the right information, tools and guidance, today’s retailers risk becoming obsolete. The study provides a comprehensive view into REPs’ relationships with their residential customers through a customer experience “balanced scorecard” approach. Proprietary metrics comprise our REP Brand Trust model—which has been proven to deliver true franchise value.
The report will enable subscribers to:
Benchmark Performance
Track performance against 55 REPs and identify opportunities and trends to increase your company’s brand trust level
Increase Franchise Value
Capitalize on opportunities to strengthen internal operations and target marketing, and increase product sales and profitability
Boost Customer Acquisition
Track, manage and improve brand qualities that your current and targeted customers are seeking in a REP
Trusted Brand Measurement Factors
Product Experience Measurement Factors
Customer Acquisition
Customer Impressions
Deliverables:
