---
title: Synthetic Data Without the Hype
description: Watch the replay of Escalent’s webinar on synthetic data—what actually works, when it adds real value, and how researchers can use it responsibly in real-world decision-making.
image: https://landing.escalent.co/hubfs/Web%20-%20770x406.jpg
---

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WEBINAR REPLAY

# IA & Escalent: Synthetic Data Without the Hype

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## WATCH THE REPLAY

For market researchers, the promise is big: faster insights, broader coverage and new ways to learn. But responsible, real-world use of synthetic data takes more than tools and buzzwords. It takes rigor, governance and a clear line to business impact.

 

Watch Escalent experts unpack what actually works when it comes to synthetic data—covering the theory, math and outcomes behind today’s approaches, along with a look at where things are headed. This Insights Association-sponsored webinar cuts through the noise to focus on practical guidance for both client-side and agency-side researchers, based on what Escalent has learned from training our teams and working with F100 clients.

### What is in the webinar?

You'll learn:

- When synthetic data add real value—and when they don’t
- How governance, transparency and humans keep synthetic models trustworthy
- Why client-specific, decision-led models outperform generic synthetic solutions
- How to use synthetic data as a learning engine that connects insight to impact

![Chris Barnes](https://landing.escalent.co/hs-fs/hubfs/barnes_185x185.png?width=185&height=185&name=barnes_185x185.png)

Chris Barnes

President

Escalent

![boen_dyna_185x185](https://landing.escalent.co/hs-fs/hubfs/boen_dyna_185x185.jpg?width=185&height=185&name=boen_dyna_185x185.jpg)

Dyna Boen

MANAGING DIRECTOR, CONSUMER & TELECOM

Escalent

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