For market researchers, the promise is big: faster insights, broader coverage and new ways to learn. But responsible, real-world use of synthetic data takes more than tools and buzzwords. It takes rigor, governance and a clear line to business impact.
Watch Escalent experts unpack what actually works when it comes to synthetic data—covering the theory, math and outcomes behind today’s approaches, along with a look at where things are headed. This Insights Association-sponsored webinar cuts through the noise to focus on practical guidance for both client-side and agency-side researchers, based on what Escalent has learned from training our teams and working with F100 clients.
What is in the webinar?
You'll learn:
When synthetic data add real value—and when they don’t
How governance, transparency and humans keep synthetic models trustworthy
