Many utilities have invested heavily in social media, but customers’ use of social media to interact with their utility remains stubbornly low. Examine how, why and where customers interact with their utility on social media and how to optimize the return on these investments.
Strategies for Social Media Success™ helps utilities focus their social media efforts on the channels, topics and customers that yield the biggest return in customer perceptions and behaviors. Readers will learn how to use social media as a platform to drive broader customer engagement and build trust in the utility’s brand.
The report will enable subscribers to:
Understand Customers
Understand which social media platforms customers are using
Learn the Impact of Social Media
Learn how social media users can have a broader impact on customer perception and behaviors
Optimize Your Social Programs
Identify ways to align social media content with what resonates best with customers
Platforms
Content
Overall Impact of Social Media on Customer Experience
Publication Date: November 2022
Deliverables:
