With increased adoption of “smart home” technology controlling large loads, utilities have new ways to create value by helping customers manage and coordinate their energy usage. These innovative technologies are shifting the relational dynamics between utilities and customers, ushering in a new era of shifting expectations, communications and experiences.
Smart Home Energy Management explores who the customers are that constitute the target market for these offerings and the types of programs that are compelling these customers to adopt them, including the technologies, bundles, and specific brands customers have already adopted (e.g., Nest, ecobee, Alexa). The report will uncover the five W’s, including when home energy management programs are likely to take off, where to target marketing for home energy management programs, and why customers are likely to adopt these programs.
The report will enable subscribers to:
Understand Customers
Understand how the integration of smart home technologies influences perceptions toward energy consumption, service experience and realized value
Use CX for Greater Adoption
Get insight into the CX factors creating the greatest impact in implementing a successful adoption of smart home energy technologies
Optimize the Experience
Discover strategies, technologies, service channels and product features to deliver seamless, custom and economical energy consumption experiences
Product Diagnostics
Retail Channel Preferences
Effect of Smart Home Energy Management
Product Experience
Publication Date: September 2022
Deliverables:
