Retirement Plan Advisor Trends

The report will enable subscribers to:

GROW MARKET SHARE
Uncover the criteria plan advisors use when making recommendations and ensure your firm earns a place in their consideration set to grow market share

TRACK COMPETITORS
Track how your competitors perform on key brand, service and loyalty metrics

STRENGTHEN DC ADVISOR LOYALTY
Develop programs that match plan advisors’ expectations for service and support to build loyal relationships

Methodology

500 advisors across the National wirehouse, Regional, Independent, RIA and Bank channels
Retirement plan advisors evaluated by DC AUM
Web-based survey
35 plan providers and 50 DC investment managers evaluated

Subscription Details

Survey fielded: August 2018
Publication: September 2018

Deliverables:

Detailed report including a summary of findings and strategic implications
Custom data cuts and survey work by senior analysts

Investment: $35,000

Areas of Inquiry

Brand Equity

Unaided and aided consideration and awareness
Brand impression and imagery association
Consideration of DC investment managers by asset class and product type
Key drivers of consideration
Net purchase intent

Usage, Satisfaction and Loyalty

Penetration and usage
Share of plans and assets
Loyalty and satisfaction with a battery of product and service attributes
Key drivers of satisfaction and loyalty

Plan Advisor Profile

Percentage of advisor compensation from DC plans
Percentage of AUM in DC plans
Comparison of emerging vs. established producers
Number and size of plans managed
Plan advisors acting as 3(21) or 3(38) fiduciaries
Plan advisors offering multi-employer plans
Services provided to DC plan sponsors and participants
Most important aspects of plan advisor, sponsor and participant support
Most valuable features on participant websites

DC Plan Investment Design

Services provided to DC plan sponsors and participants
Number of plan providers and investment managers recommended
Number and type of investment options recommended
Most important aspects of plan advisor support
QDIA option used most often
Target date fund features and brand recommendations

Services provided to DC plan sponsors and participants
• Impact of fee disclosure regulations
• Number of plan providers typically recommended
• Number and type of investment options typically recommended
• QDIA option used most often
• Target date fund recommendation