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Retirement Plan Advisor Trends

Exploring the attitudes, behaviors and preferences of the most critical players in the distribution of DC plans

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Value

The report will enable subscribers to:

GROW MARKET SHARE
Uncover the criteria plan advisors use when making recommendations and ensure your firm earns a place in their consideration set to grow market share

TRACK COMPETITORS
Track how your competitors perform on key brand, service and loyalty metrics

STRENGTHEN DC ADVISOR LOYALTY
Develop programs that match plan advisors’ expectations for service and support to build loyal relationships

 

Methodology

  • 500 advisors across the National wirehouse, Regional, Independent, RIA and Bank channels
  • Retirement plan advisors evaluated by DC AUM
  • Web-based survey
  • 35 plan providers and 50 DC investment managers evaluated

 

Subscription Details

Survey fielded: August 2018
Publication: September 2018

Deliverables:

  • Detailed report including a summary of findings and strategic implications
  • Custom data cuts and survey work by senior analysts

Investment: $35,000

 

Areas of Inquiry

Brand Equity

  • Unaided and aided consideration and awareness
  • Brand impression and imagery association
  • Consideration of DC investment managers by asset class and product type
  • Key drivers of consideration
  • Net purchase intent

Usage, Satisfaction and Loyalty

  • Penetration and usage
  • Share of plans and assets
  • Loyalty and satisfaction with a battery of product and service attributes
  • Key drivers of satisfaction and loyalty

Plan Advisor Profile

  • Percentage of advisor compensation from DC plans
  • Percentage of AUM in DC plans
  • Comparison of emerging vs. established producers
  • Number and size of plans managed
  • Plan advisors acting as 3(21) or 3(38) fiduciaries
  • Plan advisors offering multi-employer plans
  • Services provided to DC plan sponsors and participants
  • Most important aspects of plan advisor, sponsor and participant support
  • Most valuable features on participant websites

DC Plan Investment Design

  • Services provided to DC plan sponsors and participants
  • Number of plan providers and investment managers recommended
  • Number and type of investment options recommended
  • Most important aspects of plan advisor support
  • QDIA option used most often
  • Target date fund features and brand recommendations
Services provided to DC plan sponsors and participants
• Impact of fee disclosure regulations
• Number of plan providers typically recommended
• Number and type of investment options typically recommended
• QDIA option used most often
• Target date fund recommendation
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Retirement Plan Advisor Trends