Has the Amazon effect doomed the in-store retail industry to a slow death? The current narrative is that online sales are growing at far higher rates than brick-and-mortar sales and causing a steep drop in business at physical stores. But, as we discovered in our research, the truth is much less absolute.

What's in the report?

To avoid becoming a victim of the Amazon effect, our research points to the need for brick-and-mortar stores and the brands that sell within them to better understand their customers’ needs and desires as well as how their customers want to interact with retail products. The white paper will review: 

  • How people shop
  • Where we expect growth in online shopping
  • Proven strengths of brick-and-mortar stores
  • How stores can prepare for future and potentially unexpected changes in retail