Rate Increases in A Volatile Energy Market explores how a variety of communication channels and other brand activities can help shape brand perceptions as these external forces compound to impact utility customers. Determine why preemptive strategies to increase communication intensity can positively impact customer awareness and opinion in the face of continued rate increases.
Uncover how a protracted scenario of low consumer sentiment index and the possibility of other deteriorating economic metrics could shift clients’ focus toward “saving money” as their priority indicator and why customers are likely to adopt utility programs that promise savings.
The report will enable subscribers to:
Understand Your Customers
Understand how customers perceive rate increases, bill amounts, and the value they receive from their utility
Gain insight into customers’ responses to macroeconomic conditions, and how those responses impact their utility relationship
Improve Customer Relationships
Identify actions that your utility can take to maintain strong satisfaction and customer relationships in the face of these trends
Customer Focus Factors
Product Experience Factors
Service Satisfaction Factors
Rate Options & Experience
Publication Date: July 2022