As many utilities pursue net-zero emissions goals and offer clean power generated from alternative sources, customer opinions about green energy continue to evolve. The ongoing economic pressures of COVID-19 and rising inflation have made customers more price-sensitive, and many are reporting a lower willingness to pay more for clean power. At the same time, customers expect their utilities to be mindful of the environment and don’t understand why seemingly free power sources such as solar and wind come with a higher price tag.
Powering a Cleaner Future explores customers’ interest in clean energy, including local generation, as well as the offerings yielding the highest customer interest and satisfaction. Learn how a variety of communication types and other brand activities can impact customer attitudes toward sustainability goals as well as the likelihood of adoption for utility programs that reduce the environmental impact of customers and utilities.
The report will enable subscribers to:
Benchmark Expectations
Track performance against 141 gas, electric, and combination utilities to identify opportunities and trends around customer perceptions of the green transition
Improve Your Messaging
Explore messaging strategies and channels helping utilities position themselves as environmental stewards while maintaining customer satisfaction
Understand Cost-Value
Explore customer willingness to pay more for renewable energy and sustainable operations
Product Experience
Customer Perceptions of Green Energy
Communication Strategy
Publication Date: July 2023
Deliverables
Detailed report with analyses of data
