While EV sales momentum has slowed, it’s clear that electric vehicles are here to stay. What’s not clear is where the market goes from here. In the meantime, automakers, utilities, energy companies, and charge point operators need to make big decisions about their brands and products. What if you could tap directly into the people shaping public opinion, EV enthusiasts who talk about their vehicles 50% more than the average person?
With the My Driving Power™ Community, you get 24/7 access to EV enthusiasts and a platform for deeper qualitative insight to inform EV product and service development. With a combination of Escalent-sponsored and client-specific inquiries, My Driving Power provides an ongoing stream of valuable insights not available anywhere else.
Partner with EV enthusiasts across the US in new and unique ways, on your terms, to meet your needs… all with a deep level of engagement, analysis and storytelling. Whether running branded or unbranded assignments, tap into the community episodically for fast feedback or for longer-term, strategic projects. Make every insight count with this smarter, simpler way to connect with EV enthusiasts, without compromise.
Deep Qual Insight
Connect with EV enthusiasts on a more intimate level and build trust, empowering them to open up about their challenges and needs. Target specific consumers (e.g., geography, vehicle segment) who best meet your needs.
Agile 24/7 Access
The community is always-on, allowing you to field research whenever you need—no waiting, no overhauls—with 24/7 availability and pre-screened participants who can respond asynchronously.
Unprecedented ROI
Save costs on ad hoc projects (such as recruitment, running research and stakeholder socialization) and work with industry experts who won’t need to ramp up on your business needs.
My Driving Power offers multiple ways to conduct innovative research, with access to a curated collection of research tools without the need to manage and pay for endless vendors, licenses or platforms. In-community methodologies include surveys (quick polls, journal diaries, simple/complex surveys); facilitated discussions and organic conversations; and analytics (community stats, cross-tabs, text analytics).
Co-creating with EV enthusiasts themselves ensures that products, services and experiences are truly created by automakers and suppliers with their customers in mind.
100% focused on EVs, this space is managed by experts who understand your world and meet you at your business need, not just your research brief, to help you deliver impact to your stakeholders.
Fielding & Reporting Schedule
