The portal will enable subscribers to:
Know where affluent investors go first for financial and business news and determine the best places to run targeted media campaigns
Maximize Brand Exposure
Determine where your firm’s specific subset of affluent investors consumes media to get your ads in front of investor eyes
Monitor Impact of Media Use
Compare key brand metric performance for pre- and post-campaign periods to monitor the impact of ad spend
We survey 1,000+ investors with at least $100,000 in investable assets every month on their use of and preference for consuming media. Subscribers are able to profile investors based on gender, retiree status, advised status, total assets, investment type, trades per month, education and age.