Escalent
Escalent
Cogent Syndicated
Media Consumption Investor captures affluent investors’ ongoing use of and preferences for all types of media. Easy-to-use dashboards enable subscribers to identify the most frequently used and preferred properties across more than 100 TV networks, print publications, websites, mobile apps and social media sites. Subscribers can view how, when, where and on what devices affluent investors consume various types of media throughout the
day. Updated monthly, Media Consumption Investor provides valuable data for firms to build effective, multichannel affluent investor media plans.

 

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Percentage of AUM in DC plans
• Percentage of compensation from DC plans
• Number and size of plans managed
Services provided to DC plan sponsors and participants
• Impact of fee disclosure regulations
• Number of plan providers typically recommended
• Number and type of investment options typically recommended
• QDIA option used most often
• Target date fund recommendation

Value

The portal will enable subscribers to:

Inform Media-Buying
Know where affluent investors go first for financial and business news and determine the best places to run targeted media campaigns

Maximize Brand Exposure
Determine where your firm’s specific subset of affluent investors consumes media to get your ads in front of investor eyes

Monitor Impact of Media Use
Compare key brand metric performance for pre- and post-campaign periods to monitor the impact of ad spend

Audience, Sample Size and Methodology

We survey 1,000+ investors with at least $100,000 in investable assets every month on their use of and preference for consuming media. Subscribers are able to profile investors based on gender, retiree status, advised status, total assets, investment type, trades per month, education and age.

  • 1,000+ affluent investors per month
  • Continuous monthly data collection
  • Representative sampling of affluent Americans ($100K+ in investable assets)

Frequency

Continuous survey fielding provides subscribers updated metrics every month. Unlimited access to the data via an online portal provides the ability to run and see the data in the way that you want.

Subscription Details

Data portal updated by the 15th of each month
Deliverables:

  • Monthly data feeds
  • Five-seat license
  • Easy-to-use dashboards with ability to filter by key demographics and brand usage
  • Quarterly written summaries

Investment: $25,000

Media Consumption Investor
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