---
title: Media Consumption Investor
description: Explore how investors engage with media. Get actionable insights to shape effective campaigns and influence decision-making across investor segments.
---

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# Media Consumption Investor

 Continuously monitor media usage patterns and preferences among affluent investors

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### Request More Information

Media Consumption Investor captures affluent investors’ ongoing use of and preferences for all types of media. Easy-to-use dashboards enable subscribers to identify the most frequently used and preferred properties across more than 100 TV networks, print publications, websites, mobile apps, radio, social media sites, streaming services (video and audio) and podcasts. Subscribers can view how, when, where and on what devices affluent investors consume various types of media throughout the day.

Updated monthly, Media Consumption Investor provides valuable data for firms to build effective, multichannel affluent investor media plans.

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Percentage of AUM in DC plans  
• Percentage of compensation from DC plans  
• Number and size of plans managed

Services provided to DC plan sponsors and participants  
• Impact of fee disclosure regulations  
• Number of plan providers typically recommended  
• Number and type of investment options typically recommended  
• QDIA option used most often  
• Target date fund recommendation

## Value

**The portal will enable subscribers to:**

**Inform Media-Buying**  
Know where affluent investors go first for financial and business news and determine the best places to run targeted media campaigns

**Maximize Brand Exposure**  
Determine where your firm’s specific subset of affluent investors consumes media to get your ads in front of investor eyes

**Monitor Impact of Media Use**  
Compare key brand metric performance for pre- and post-campaign periods to monitor the impact of ad spend

## Audience, Sample Size and Methodology

We survey 1,000+ investors with at least $100,000 in investable assets every month on their use of and preference for consuming media. Subscribers are able to profile investors based on gender, retiree status, advised status, total assets, investment type, trades per month, education and age.

- 1,000+ affluent investors per month
- Continuous monthly data collection
- Representative sampling of affluent Americans ($100K+ in investable assets)

## Frequency

Continuous survey fielding provides subscribers updated metrics every month. Unlimited access to the data via an online portal provides the ability to run and see the data in the way that you want.

## Subscription Details

**Data portal updated by the 15th of each month  
Deliverables:**

- Monthly data feeds
- Five-seat license
- Easy-to-use dashboards with ability to filter by key demographics and brand usage
- Quarterly written summaries

## Investment: $40,000

![Media Consumption Investor](https://landing.escalent.co/hs-fs/hubfs/Financial%20Services/Fact%20Sheets/Investor/Media%20Consumption%20Investor_FS.png?width=170&height=219&name=Media%20Consumption%20Investor_FS.png)

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