Media Consumption Investor captures affluent investors’ ongoing use of and preferences for all types of media. Easy-to-use dashboards enable subscribers to identify the most frequently used and preferred properties across more than 100 TV networks, print publications, websites, mobile apps, radio, social media sites, streaming services (video and audio) and podcasts. Subscribers can view how, when, where and on what devices affluent investors consume various types of media throughout the day.
Updated monthly, Media Consumption Investor provides valuable data for firms to build effective, multichannel affluent investor media plans.
The portal will enable subscribers to:
Inform Media-Buying
Know where affluent investors go first for financial and business news and determine the best places to run targeted media campaigns
Maximize Brand Exposure
Determine where your firm’s specific subset of affluent investors consumes media to get your ads in front of investor eyes
Monitor Impact of Media Use
Compare key brand metric performance for pre- and post-campaign periods to monitor the impact of ad spend
We survey 1,000+ investors with at least $100,000 in investable assets every month on their use of and preference for consuming media. Subscribers are able to profile investors based on gender, retiree status, advised status, total assets, investment type, trades per month, education and age.
Data portal updated by the 15th of each month
Deliverables:
