Escalent
Escalent
Cogent Syndicated

Media Consumption Advisor captures advisors’ ongoing use of and preferences for all types of media. Easy-to-use dashboards enable subscribers to identify the most frequently used and preferred properties across more than 100 TV networks, print publications, websites, mobile apps and social media sites. Subscribers can view how, when, where and on what devices advisors consume various types of media throughout the day. Updated monthly, Media Consumption Advisor provides valuable data for firms to build effective, multichannel advisor media plans.

Services provided to DC plan sponsors and participants
• Impact of fee disclosure regulations
• Number of plan providers typically recommended
• Number and type of investment options typically recommended
• QDIA option used most often
• Target date fund recommendation

Value

The portal will enable subscribers to:

Inform Media-Buying
Know where advisors go first for financial and business news and determine the best places to run targeted media campaigns

Maximize Brand Exposure
Determine where your firm’s specific subset of advisors consumes media to
get your ads in front of advisor eyes

Monitor Impact of Media Use
Compare key brand metric performance for pre- and post-campaign periods to monitor the impact of ad spend

Audience, Sample Size and Methodology

We survey 400 financial advisors every month on their use of and preference for consuming media. Subscribers are able to profile advisors based on channel, gender, assets under management, tenure and compensation.

  • 400 advisors per month; data points reported per month and as three-month-rolling averages
  • Web-based survey
  • Continuous monthly data collection
  • All major distribution channels

Frequency

Continuous survey fielding provides subscribers updated metrics every month. Unlimited access to the data via an online portal provides the ability to run and see the data in the way that you want.

Subscription Details

Data portal updated by the 15th of each month
Deliverables:

  • Monthly data feeds
  • Five-seat license
  • Easy-to-use dashboards with ability to filter by key firmographics and brand usage
  • Quarterly written summaries

Investment: $30,000

Media Consumption Advisor Fact Sheet
Preview