Media Consumption Advisor captures advisors’ ongoing use of and preferences for all types of media. Easy-to-use dashboards enable subscribers to identify the most frequently used and preferred properties across more than 100 TV networks, print publications, websites, mobile apps, radio, social media sites, streaming services (video and audio) and podcasts. Subscribers can view how, when, where and on what devices advisors consume various types of media throughout the day.
Updated monthly, Media Consumption Advisor provides valuable data for firms to build effective, multichannel advisor media plans.
The portal will enable subscribers to:
Inform Media-Buying
Know where advisors go first for financial and business news and determine the best places to run targeted media campaigns
Maximize Brand Exposure
Determine where your firm’s specific subset of advisors consumes media to get your ads in front of advisor eyes
Monitor Impact of Media Use
Compare key brand metric performance for pre- and post-campaign periods to monitor the impact of ad spend
We survey 400 financial advisors every month on their use of and preference for consuming media. Subscribers are able to profile advisors based on channel, gender, assets under management, tenure and compensation.
Continuous survey fielding provides subscribers updated metrics every month. Unlimited access to the data via an online portal provides the ability to run and see the data in the way that you want.
Data portal updated by the 15th of each month
Deliverables:
