Maximize Brand Equity Following an Acquisition

What's in the case study?

A leading, global asset management firm sought to grow their market share by acquiring a competitor. While they understood the external optics, they didn’t have deep insight into how advisors and investors viewed the newly acquired brand within the competitive marketplace. Learn how Cogent Syndicated helped them:

• Obtain an understanding of the perceptions of the acquired brand in the market 
• Pinpoint the strongest areas for product growth and uncover areas in which the acquired brand’s reputation could be optimized
• Determine where the two brands aligned and differed externally in terms of trust, consideration and loyalty