The report will enable subscribers to:

Gain Visibility
Learn how inflation and other macroeconomic factors are impacting state residents and, more specifically, your residential customers

See Net Migration Patterns
Understand where your new customers are coming from and why as well as which customers are most likely to leave and why

Understand New Customers
Receive a profile of your new residential customers to better understand who they are and how to meet their expectations

• Macroeconomic trends in the state(s) and service area(s) in which you operate, including cost of living, unemployment, home sales, home construction, etc.
• Migration patterns of state residents and your customers over the past several years, including pre- and post-COVID-19
• Cost of living in your state(s) vs. cost of living where new customers are coming from
• Demographic profile of new and existing customers

Scope

• Synthesize learnings from multiple economic reports, data sets, and research papers and conduct in-depth secondary research to collate relevant insights and fill information gaps
• Study macroeconomic and demographic trends including cost of living, unemployment, home sales, and home construction
• Assess migration patterns and characteristics of migrants moving into and out of the state(s) and utility service area(s)

Approach

The analysis is based on insights collated through the following methodologies:

• Secondary research to summarize recent developments related to your state’s and service area’s macroeconomic and demographic indicators
• Synthesis of data from a variety of reports and data sources to thoroughly understand your state’s and service area’s population structure and the new resident population profile
• Secondary research to address key research questions about changing population dynamics, including new resident and retiree profiles

Data Sources

Our assessment will utilize a variety of credible sources to extract insights for your state(s) and service area(s), including, but not limited to, the following:

• US Census Bureau
• The Bureau of Economic Analysis
• The US Bureau of Labor Statistics, including the Consumer Price Index
• The Office of Economic and Demographic Research
• National, local, and regional news portals/magazines

Deliverables

Within approximately 3–6 weeks, depending on the number of utility operating companies and number of service areas and/or states served, you’ll get a customized report covering macroeconomic indicators and migration patterns for your state(s) and service area(s) along with a virtual results readout to discuss key findings and takeaways. Blinded example slides from similar research conducted for other utilities can be provided upon request.

Additional Market Intelligence Assessments

A variety of optional market intelligence assessments are also available, focusing on the topics detailed below. The budget for each assessment is dependent upon the required level of detail and breadth of the desired utility comparison set:

• Detailed utility profiles, including profiles of the customer base, current electricity rates, revenue, geographical presence, etc.
• Organic growth strategies utilized by each utility, such as investments in grid modernization, employee engagement, business processes, etc.
• Additional growth strategies, including mergers and acquisitions, joint ventures, and strategic partnerships
• Sustainability goals and initiatives
• Diversity, equity, and inclusion (DEI) initiative assessment providing an overview of DEI initiatives and activities being undertaken by various organizations (utilities, other service providers, Fortune 500 companies, etc.)
• Customer engagement initiatives
• New service or product offerings
• Technical advancements
• Any other notable parameters (to be discussed)