What is in the webinar?
Using findings from our Media Consumption™ Advisor and Investor offerings, we'll look and consumption habits of these two audiences.
David Keen, our expert on all things media-related, will review:
- How our media measurement tools can be used to quantify the impact of ad campaigns on brand perceptions
- How we can provide in-market feedback on specific ad executions to inform campaign optimization
- Changes in media consumption habits of advisors and affluent investors due since the COVID-19 pandemic