Escalent
Escalent

Electric vehicles (EVs) have been in existence for long enough that the market for pre-owned EVs has reached a meaningful size. We know that new EV buyers look substantially different from current EV owners, but what are the “rules of the road” for used EV buyers? In addition, while most new EV buyers live in single-family homes, used EV buyers—and new EV buyers in some metropolitan regions—are more likely to live in multifamily housing. How are those consumers looking at EVs, specifically the need to charge?

EVs for Everyone explored key aspects of expanding EV adoption beyond the early buyers to explain how open used vehicle buyers are to EVs and how multifamily residents are considering the transition to EVs. In addition to the buyers, this report also explored how landlords are approaching the e-mobility transition to provide insights on how best to engage them in delivering charging to their tenants.

Value

Uncover Used EV Buyer Desires
Understand the key decision-making criteria for used EVs and how new services, such as battery health reports, impact consumer behavior.

Understand New & Used EV Buyers
Learn where there are overlaps and differences between new and used EV buyers.

Pinpoint Opportunities
Identify key opportunities and barriers to providing multifamily residents with EV charging to spur EV adoption among these customers.

Areas of Inquiry

Next Vehicle Purchase

  • Time frame
  • Expected spend
  • Used EV tax incentive awareness
  • Used consideration and key 
    attributes
  • Purchase channel
  • Service expectations

Used EV Consideration

  • EV/PHEV familiarity and exposure
  • EV attitudes and practicality
  • Used EV consideration and key 
    attributes
  • Used EV hesitations and impact 
    of programs

Multifamily Charging—EV Owner

  • Parking and electricity access
  • Infrastructure awareness
  • Importance of EV charging at 
    residence
  • Charging habits and programs

Multifamily Charging—Landlord

  • Likelihood to install charging
  • Concerns about installation
  • Charging programs and payment

Sample Size and Methodology

  • Approximately 15,553 consumers nationally, weighted to age, race and household income
  • Web-based survey

Surveyed Fielded

  • Q2–Q3 2023

Deliverables

  • Written report of findings
  • Presentation of results from Escalent’s EV experts

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