With a population of nearly twice that of the US and growing economies that are lifting people into the middle class, the Southeast Asian countries of Indonesia, Malaysia, the Philippines, Vietnam and Thailand are increasingly important markets for global automakers. Looking at the experience of telecom companies where developing markets skipped landlines altogether and went straight to wireless, a question many automakers are asking is whether they’ll see something similar with the adoption of battery electric vehicles (BEVs) in these Southeast Asian countries.
Our EVForward® Southeast Asia Snapshot report explores the pace of BEV adoption and, for the first time in an EVForward study, examines purchase behaviors of first-time car buyers. Surveying nearly 8,000 consumers across Southeast Asia, this report examines brand dynamics in each country, different BEV buyer profiles, broad consumer trends and significant regional differences that require a nuanced approach to product development, marketing and sales of BEVs in this region.
Uncover Market Dynamics: Understand the BEV purchase funnel in each country, including buyer perceptions and opinions, purchase intention and barriers
Understand Different Shoppers: Learn the nuances between new-car and first-time car shoppers, from motivators and obstacles to most important vehicle attributes
Accelerate BEV Growth: Pinpoint the vehicle segments where buyers are shopping and the main barriers you need to address to spur BEV adoption and grow your market share
Powertrain sentiment
Driving habits
Next vehicle
BEV realities
EV buyer intention groups
Market profile and consumer opinion by EV intention group across the following metrics
