Escalent
Escalent

The electric vehicle (EV) market is in its hockey-stick growth curve and staying informed is essential for automotive manufacturers, suppliers, energy companies, and charge network operators who need to adapt their business to e-mobility. Getting the right information can be challenging but is essential to inform critical business decisions.

EVForward® Pulse is a monthly e-newsletter that delivers specific, timely insights about the next generation of EV buyers as current events impact the EV ecosystem and consumer preferences.

Escalent keeps its finger on the pulse of EV market dynamics so you can focus on applying our insights to your business strategy.

To see an example of our newsletter, click the button below.

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Value

Really Understand the News   
Sure, the media are covering newsworthy changes to public policy and competitive strategies, but how is this information changing buyer behavior? With EVForward Pulse, you’ll know.

Improve Marketing ROI
E-mobility is a new ecosystem with a new language. Understand what resonates with EV Intenders and what falls flat so you’re talking in a language that inspires and persuades.

Inform Product Development
Ensure you’re developing the products and services future electric vehicle owners truly want. 

Areas of Inquiry

Each month, we survey the next generation of EV buyers on timely topics based on market news, trends and disruptors. Examples include but are not limited to:

  • Brand consideration
  • Consumer education
  • Marketing language and messages
  • New vehicle releases
  • Policy changes

Sample Size and Methodology

Every month, we survey over 1,000 customers owning a MY2017 or newer primary vehicle and intending to purchase a new vehicle within five years.

These respondents are a subset of the EVForward database, a global sample of more than 50,000 new vehicle buyers age 18 to 80, weighted by age, gender, race and location to match the demographics of the new vehicle buyer population and by vehicle segment to match current vehicle sales. 

Subscription Details

  • 12-month subscription
  • Subscriber-only e-newsletter delivered monthly
  • Unlimited subscriptions within client organization
  • Subscriber input on topics welcomed

Investment: $20,000

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