Currently, over 80% of European new car buyers express a positive view of battery electric vehicles (BEVs)—and yet just 12% of shoppers expect to purchase a BEV as their next car, according to our recent EVForward™ findings. What is happening?


Escalent’s Mike Dovorany and Mark Carpenter describe how understanding future buyers of electric vehicles (EVs)—which includes BEVs and plug-in hybrid electric vehicles—in Europe is critical for companies looking to succeed in the EV space. They will share key insights from our EVForward™ Europe study and shed light on reasons why there are significant gaps to close to increase EV adoption rates.

What will you learn?

In this 45-minute presentation, you will discover:

  • How the next generation of EV buyers in Europe differ from EV early adopters
  • How many new car buyers in Europe will actually seriously consider EVs the next time they are in the market for a vehicle
  • What country-specific factors come into play to drive adoption, particularly for the EV charging landscape
  • Why discussions of an EV “breakthrough” must expand beyond EV range and cost parity with petrol vehicles
Vice President
Automotive & Mobility
Mark Carpenter
Joint Managing Director
UK Office