Currently, over 80% of European new car buyers express a positive view of battery electric vehicles (BEVs)—and yet just 12% of shoppers expect to purchase a BEV as their next car, according to our recent EVForward™ findings. What is happening?

Escalent’s Mike Dovorany and Mark Carpenter describe how understanding future buyers of electric vehicles (EVs)—which includes BEVs and plug-in hybrid electric vehicles—in Europe is critical for companies looking to succeed in the EV space. They will share key insights from our EVForward™ Europe study and shed light on reasons why there are significant gaps to close to increase EV adoption rates.