Currently, over 80% of European new car buyers express a positive view of battery electric vehicles (BEVs)—and yet just 12% of shoppers expect to purchase a BEV as their next car, according to our recent EVForwardTM findings. What is happening?


Escalent’s Mike Dovorany and Mark Carpenter describe how understanding future buyers of electric vehicles (EVs)—which includes BEVs and plug-in hybrid electric vehicles—in Europe is critical for companies looking to succeed in the EV space. They will share key insights from our EVForwardTM Europe study and shed light on reasons why there are significant gaps to close to increase EV adoption rates.

What will you learn?

In this 45-minute presentation, you will discover:

  • How the next generation of EV buyers in Europe differ from EV early adopters
  • How many new car buyers in Europe will actually seriously consider EVs the next time they are in the market for a vehicle
  • What country-specific factors come into play to drive adoption, particularly for the EV charging landscape
  • Why discussions of an EV “breakthrough” must expand beyond EV range and cost parity with petrol vehicles
Vice President
Automotive & Mobility
Mark Carpenter
Joint Managing Director
UK Office