Escalent
Escalent

Escalent’s EVForward® Insights On Demand offers cost-effective and sophisticated real-time market feedback from our representative sample of US new-vehicle buyers to answer your specific business questions on the next generation of electric vehicle (EV) shoppers and owners.

Our ongoing syndicated survey fielding of new vehicle shoppers gives you a proven platform to ask your own custom questions to better inform your strategic planning with proprietary data. Rapid insights get the data you need into your hands quickly.

If you want to better understand the attitudes, opinions and behaviors of new EV buyers as the market environment changes, EVForward Insights On Demand can help. We are in the field every month, giving us the flexibility to be ready when you are.

Value

Examples of how clients have leveraged EVForward Insights On Demand proprietary research include:

  • Testing new product concepts/informing new product development
  • Gauging brand perceptions within specific segments
  • Conducting ad/creative testing
  • Assessing marketing campaign impact through tracking association with proprietary brand attributes
  • Asking industry hot topic questions for use in white papers, PR or thought leadership

Sample Size and Methodology

  • Two options for modules
    • Up to 5 proprietary questions
    • Up to 10 proprietary questions
  • Placed at the end of our monthly online syndicated surveys
  • Sample is representative of the new-vehicle buyer market
  • Approximately 1,200 new car buyers each month

Survey Fielded

Monthly. Flexibility to select the month(s) of data collection.

Investment and Deliverables

  • 5-question module, SPSS data file: $5,000
  • 10-question module, SPSS data file: $10,000
  • (Optional) PowerPoint based reporting of results: $5,000

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