---
title: EVForward 2026 DeepDive Market Research Reports
description: See Escalent's EVForward 2026 DeepDive study catalog and the topics shaping tomorrow's EV market that we'll be exploring in-depth this year.
image: https://landing.escalent.co/hubfs/Automotive/Products/EVForward/auto_evforward_2025_deepdive_studies_hero.jpg
---

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 EVFORWARD

# 2026 DeepDive Studies

 Get high-resolution consumer insights into the attitudes, behaviors and decision drivers shaping tomorrow’s EV market

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Diving deep into timely, relevant topics, EVForward® DeepDive studies in the US uncover the real drivers behind new-car buyers’ EV decisions—what motivates them, what holds them back and how their expectations evolve over time.

Each study draws on approximately 1,000 EVForward respondents, from a pool of more than 50,000 panelists, to deliver rigorous, future-focused consumer insights designed for automakers, utilities, charge point operators and any organization navigating the EV transition.

Our 2026 DeepDive reports go well beyond surface-level sentiment to reveal clear insights and actionable opportunities across the EV ecosystem. Use them to:

- Align your strategy with real consumer demand for electrified powertrains
- Prioritize your investments with confidence
- Identify and remove EV adoption barriers
- Shape the customer experience for EV buyers
- Connect with the EV buyers who matter most

**See our 2026 EVForward DeepDive studies catalog below.** Purchase individual reports or access them through an EVForward subscription. Contact us using the form at the right to learn more.

## 2026 EVForward Affordability DeepDive

Will explore how new-vehicle buyers define “affordable," including:

- Does affordability differ for different vehicle segments?
- How do different approaches to affordability resonate with consumers?
- What is the reception to less expensive new EVs? Are there features or content that can be omitted to hit certain price points without turning off consumers?
- How do used EVs fit into the equation?

Publish date: May 2026

## 2026 EVForward Brand DeepDive

Will explore how EV brands are stacking up against each other, including:

- What is the current brand landscape for electrified vehicles?
- Who is doing BEV better than others?
- Why do some households mix their household fleet across multiple brands?

Publish date: August 2026<https://escalent.co/blog/the-next-frontier-of-electrification-turning-bev-momentum-into-a-home-energy-market/>

## 2026 EVForward Second EVs DeepDive

Will explore:

- Why do EV Owners stick to EVs for their next purchase? Why do they defect?
- What did they like about their first EV? What did they dislike?
- How do factors such as price, range, and charging performance change in importance between first and second EVs?

Publish date: November 2026

## 2026 EVForward Segment x Powertrain DeepDive

Will explore:

- Which powertrains will be most successful in which vehicle segments and why?
- How do consumers react if their preferred powertrain isn't available in their preferred segment? Do they prioritize powertrain or segment in their ultimate choice?
- Where should OEMs deploy hybrids, plug-in hybrids, extended range EVs, and BEVs?

Publish date: December 2026

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