Diving deep into timely, relevant topics, EVForward® DeepDive studies in the US uncover the real drivers behind new-car buyers’ EV decisions—what motivates them, what holds them back and how their expectations evolve over time.
Each study draws on approximately 1,000 EVForward respondents, from a pool of more than 50,000 panelists, to deliver rigorous, future-focused consumer insights designed for automakers, utilities, charge point operators and any organization navigating the EV transition.
Our 2026 DeepDive reports go well beyond surface-level sentiment to reveal clear insights and actionable opportunities across the EV ecosystem. Use them to:
See our 2026 EVForward DeepDive studies catalog below. Purchase individual reports or access them through an EVForward subscription. Contact us using the form at the right to learn more.
Will explore how new-vehicle buyers define “affordable," including:
Does affordability differ for different vehicle segments?
Publish date: May 2026
Will explore:
Why do EV Owners stick to EVs for their next purchase? Why do they defect?
What did they like about their first EV? What did they dislike?
How do factors such as price, range, and charging performance change in importance between first and second EVs?
Publish date: November 2026
Will explore:
Which powertrains will be most successful in which vehicle segments and why?
How do consumers react if their preferred powertrain isn't available in their preferred segment? Do they prioritize powertrain or segment in their ultimate choice?
Where should OEMs deploy hybrids, plug-in hybrids, extended range EVs, and BEVs?
Publish date: December 2026