Diving deep into timely, relevant topics, EVForward® DeepDive studies in the US uncover the real drivers behind new-car buyers’ EV decisions—what motivates them, what holds them back and how their expectations evolve over time.
Each study draws on approximately 1,000 EVForward respondents, from a pool of more than 50,000 panelists, to deliver rigorous, future-focused consumer insights designed for automakers, utilities, charge point operators and any organization navigating the EV transition.
Our 2025 DeepDive reports go well beyond surface-level sentiment to reveal clear insights and actionable opportunities across the EV ecosystem. Use them to:
Explore our 2025 EVForward DeepDive studies below. Purchase individual reports or access them through an EVForward subscription. Contact us using the form at the right to learn more.
Explores new-car buyers’ views on hybrids, plug-in hybrids and extended-range electric vehicles to understand the role these powertrains play in the path to vehicle electrification.
Published: July 2025
Sample of findings
Explores new-car buyer interest in home energy solutions, including from whom they want to purchase these technologies and the role of the automaker, how much buyers expect these technologies to cost and how owning a BEV impacts buyers’ interest in home energy solutions.
Published: September 2025
Sample of findings
Explores what a compelling EV looks like to new-car buyers, including how important exterior design and interior design are in driving appeal and purchase consideration, and how different vehicle specifications impact EV purchase consideration.
Published: December 2025
Sample of findings
Explores the awareness, attitudes and opinions that current teenagers (ages fourteen through nineteen) have about electrified vehicles, their expectations for their future vehicle, as well as their familiarity and sentiments about different powertrains and automotive brands.
Published: December 2025