---
title: EVForward 2025 DeepDive Market Research Reports
description: Get high-resolution consumer insights into the attitudes, behaviors and decision drivers shaping tomorrow’s EV market across all electrified powertrains
image: https://landing.escalent.co/hubfs/Automotive/Products/EVForward/auto_evforward_2025_deepdive_studies_hero.jpg
---

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 EVFORWARD

# 2025 DeepDive Studies

 Get high-resolution consumer insights into the attitudes, behaviors and decision drivers shaping tomorrow’s EV market

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Diving deep into timely, relevant topics, EVForward® DeepDive studies in the US uncover the real drivers behind new-car buyers’ EV decisions—what motivates them, what holds them back and how their expectations evolve over time.

Each study draws on approximately 1,000 EVForward respondents, from a pool of more than 50,000 panelists, to deliver rigorous, future-focused consumer insights designed for automakers, utilities, charge point operators and any organization navigating the EV transition.

Our 2025 DeepDive reports go well beyond surface-level sentiment to reveal clear insights and actionable opportunities across the EV ecosystem. Use them to:

- Align your strategy with real consumer demand for electrified powertrains
- Prioritize your investments with confidence
- Identify and remove EV adoption barriers
- Shape the customer experience for EV buyers
- Connect with the EV buyers who matter most

**Explore our 2025 EVForward DeepDive studies below**. Purchase individual reports or access them through an EVForward subscription. Contact us using the form at the right to learn more.

## 2025 EVForward Non-BEV Alternative Powertrain DeepDive

Explores new-car buyers’ views on hybrids, plug-in hybrids and extended-range electric vehicles to understand the role these powertrains play in the path to vehicle electrification.

Published: July 2025

Sample of findings

- Press release:** **[EREVs Could Serve As Stepping Stone to Electrification—If Consumers Know What They Are ](https://escalent.co/news/erevs-could-serve-as-stepping-stone-to-electrification-if-consumers-know-what-they-are/)
- Blog:** **[Finding the Right Fit for Alternative Powertrains on the Road to Full Electrification](https://escalent.co/blog/finding-the-right-fit-for-alternative-powertrains-on-the-road-to-full-electrification/)

## 2025 EVForward Home Energy Solutions DeepDive

Explores new-car buyer interest in home energy solutions, including from whom they want to purchase these technologies and the role of the automaker, how much buyers expect these technologies to cost and how owning a BEV impacts buyers’ interest in home energy solutions.

Published: September 2025

Sample of findings

- Press release: [Automaker-Utility Collaboration Can Accelerate Home Energy Transition and BEV Adoption](https://escalent.co/news/automaker-utility-collaboration-can-accelerate-home-energy-transition-and-bev-adoption/)
- Blog:** **[The Next Frontier of Electrification: Turning BEV Momentum Into a Home Energy Market](https://escalent.co/blog/the-next-frontier-of-electrification-turning-bev-momentum-into-a-home-energy-market/)

## 2025 EVForward Product DeepDive

Explores what a compelling EV looks like to new-car buyers, including how important exterior design and interior design are in driving appeal and purchase consideration, and how different vehicle specifications impact EV purchase consideration.

Published: December 2025

**Sample of findings**

- **Press release**: [Seven in Ten BEV Buyers Demand Style Over Specs](https://escalent.co/news/seven-in-ten-bev-buyers-demand-style-over-specs/)
- **Blog**: [Is There a “Style Deficit” in Today’s BEV Market?](https://escalent.co/blog/is-there-a-style-deficit-in-todays-bev-market/)

## 2025 EVForward Teenager DeepDive

Explores the awareness, attitudes and opinions that current teenagers (ages fourteen through nineteen) have about electrified vehicles, their expectations for their future vehicle, as well as their familiarity and sentiments about different powertrains and automotive brands.

Published: December 2025

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