Do you want to win more customers? Has your customer growth rate flatlined, or worse, gone down?


For many businesses, more than half of prospective customers have already made up their mind about what they intend to buy before they even recognized the need for a purchase, according to our experience doing path-to-purchase analyses across a range of industries.

In our award-winning approach, we have found that certain markets are skewed toward Pre-selectors and Validators, consumer categories that we’ll explain in more detail.


Here’s the bottom line: if you’re in one of these markets, you’re losing the battle for new customers before you even knew it started.

What's in the guide?

Start improving your customer growth strategy with our proprietary approach to path-to-purchase research. After reading our guide you will:

  • See how modern shopping has changed consumer behavior and the customer journey
  • Determine if and how you need to change your customer growth strategy 
  • Understand what you need to build an actionable purchase journey map