Customers are curious but cautious about mergers. This white paper will help merging companies better understand what customers expect and need to promote customer loyalty and avoid churn.
This white paper will provide a road map to help telecoms effectively address these questions:
- What information do current and potential customers want to know about the new company and its products and services?
- What do customers want and need in order to feel valued by a company when a merger happens?
- How should a company communicate with its current and potential customers about the changes (both good and bad) that a merger brings?