The rising cost of everyday essentials is forcing people to scrutinize every aspect of their lives. Price sensitivity is at an all-time high, driving a demand shift toward more affordable goods and services. This newfound frugality, however, is also nurturing a renewed appreciation for quality, trust and sustainability—factors that extend far beyond monetary value.
It's time to rewrite the customer-brand relationship playbook.
Our new study, Value: Relationships Under Duress, dives into the real human impact of the cost-of-living crisis and details what brands can do to respond with more empathy and clarity. More than 600 customers across 9 markets tell us the steps brands must take to navigate not just short-term customer responses but also enduring societal shifts if they want to stay relevant.
With specific brand examples and practical advice, you’ll finish reading this report with a clear understanding of what it means to build meaningful relationships with customers in 2024
Five months, half a dozen planes, seven languages, 1,376 curveballs, and a global team from three different continents working tirelessly to explore today’s cost-of-living crisis.
