In a year of economic and political turmoil, Cogent Syndicated continued to track investors. As the seismic changes of 2020 continue to impact our lives in 2021—accelerated rise of the digital economy, shift to work-from-home and disruptions to brand loyalty—signs are pointing to what the post pandemic recovery will look like, with out-of-home activity and spend intent escalating even more quickly among those who have been vaccinated.
Looking at the month-to-month changes in affluent investor sentiment for the entirety of 2020 through the lends of our Cogent Beat™ Investor survey tells the story of how affluent investors reacted to such an unprecedented year:
- What caused them anxiety?
- When did they think things were looking up?