When electricity was a new service, utilities stoked demand by selling items that used electricity. Gradually, the practice of utilities selling goods died out as electricity use became ubiquitous. However, the emergence of the internet as a platform for commerce has sparked a resurgence of both utility and consumer interest in online marketplaces.
What's in the report?
Forward-thinking utilities see online marketplaces as the transactional hub for the utility of the future, offering customers a superior resource for energy-related products and services as well as a deeper connection to the environmental health of their community. This white paper will review:
- What a utility marketplace is
- Benefits of a marketplace for utilities
- The market opportunity
- Overcoming key barriers
- Best practices
- The future of utility marketplaces