This white paper will provide credit card issuers a better understanding of how to effectively leverage credit card benefits to win new customers and maintain user loyalty. Escalent conducted a study of more than 1,000 financial decision-makers, to explore user attitudes and familiarity with credit card benefits, aiming to identify those make-or-break features—the benefits that prove truly relevant and motivating to users.
What's in the report?
Based on results from our national consumer omnibus study, this complimentary customer experience research reveals:
- The benefits that users care about most
- An evaluation of the benefits that drive consumers to open a new card
- An overview of the attitudes and behaviors across different age groups