white PAPER:

The Path to Credit Card Differentiation

This white paper will provide credit card issuers a better understanding of how to effectively leverage credit card benefits to win new customers and maintain user loyalty. Escalent conducted a study of more than 1,000 financial decision-makers, to explore user attitudes and familiarity with credit card benefits, aiming to identify those make-or-break features—the benefits that prove truly relevant and motivating to users.

Download the White Paper

What's Inside?

Based on results from our national consumer omnibus study, this complimentary customer experience research reveals:

  • The benefits that users care about most
  • An evaluation of the benefits that drive consumers to open a new card
  • An overview of the attitudes and behaviors across different age groups
The Path to Credit Card Differentiation