---
title: "Financial Services Research: Download Product Development Report on Credit Card Rewards"
description: Download the report that breaks down which features matter to different credit card users and cause them to switch credit card company allegiance.
image: https://landing.escalent.co/hubfs/white-paper-the-path-to-credit-card-differentiation-770x406.jpg
---

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WHITE PAPER

# The Path to Credit Card Differentiation

![Path to Credit Card Diff WP](https://landing.escalent.co/hs-fs/hubfs/Financial%20Services/White%20Papers/Path%20to%20Credit%20Card%20Differentiation/Path%20to%20Credit%20Card%20Diff%20WP.jpg?width=200&height=259&name=Path%20to%20Credit%20Card%20Diff%20WP.jpg)

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## DOWNLOAD THE WHITE PAPER

 This white paper will provide credit card issuers a better understanding of how to effectively leverage credit card benefits to win new customers and maintain user loyalty. Escalent conducted a study of more than 1,000 financial decision-makers, to explore user attitudes and familiarity with credit card benefits, aiming to identify those make-or-break features—the benefits that prove truly relevant and motivating to users.

### What's in the report?

Based on results from our national consumer omnibus study, this complimentary customer experience research reveals:

- The benefits that users care about most
- An evaluation of the benefits that drive consumers to open a new card
- An overview of the attitudes and behaviors across different age groups

This white paper will provide credit card issuers a better understanding of how to effectively leverage credit card benefits to win new customers and maintain user loyalty. Escalent conducted a study of more than 1,000 financial decision-makers, to explore user attitudes and familiarity with credit card benefits, aiming to identify those make-or-break features—the benefits that prove truly relevant and motivating to users.

Based on results from our national consumer omnibus study, this complimentary customer experience research reveals:

- The benefits that users care about most
- An evaluation of the benefits that drive consumers to open a new card
- An overview of the attitudes and behaviors across different age groups

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