The Path to Credit Card Differentiation

This report will provide credit card issuers a better understanding of how to effectively leverage credit card benefits to win new customers and maintain user loyalty. In this research study of more than 1,000 financial decision-makers, Market Strategies explored user attitudes and familiarity with credit card benefits, aiming to identify those make-or-break features—the benefits that prove truly relevant and motivating to users.

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What's Inside?

Based on results from our national consumer omnibus study, this complimentary customer experience research reveals:

  • The benefits that users care about most
  • An evaluation of the benefits that drive consumers to open a new card
  • An overview of the attitudes and behaviors across different age groups
The Path to Credit Card Differentiation