Global investment in battery electric vehicle (BEV) technology is hitting new heights but consumer awareness and adoption of BEVs have not kept pace. For BEVs to become a global phenomenon, auto manufacturers and mobility providers need to understand what combination of features, infrastructure and innovation will achieve the tipping point. This paper looks at the European and US landscape to help companies elevate the consumer appeal of BEVs.
To look at BEVs from a different angle, we used the Innovation Adoption Litmus Test, a common approach in the tech industry to evaluating new products. This test looks at five factors to identify areas of strength, opportunity and likelihood of adoption:
- Relative Advantage