As the world is increasingly shifting from television to web- and app-based media offerings, what is the future of traditional sports sponsorships? This white paper explores the impact the changing digital landscape will have on sports sponsors as they look to put their brands in front of sports fans.
Based on results from our national consumer omnibus study, this complimentary market research white paper includes:
- An overview of how sport sponsorships are evolving in the changing digital landscape
- An evaluation of digital sponsorships
- A dive into the impact stadium sponsorships have on brand awareness, consideration and favorability
- A checklist to harness the emotional value of a sports sponsorship