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title: Download Sink or Soar During the 2021 Holidays
description: Escalent shares research insights into how consumers plan to shop, travel and celebrate this holiday season and whether being vaccinated impacts their decisions
image: https://landing.escalent.co/hubfs/Consumer%20and%20Retail/White%20Papers/Sink%20or%20Soar%20During%20the%202021%20Holidays/Sink%20or%20Soar%20During%20the%202021%20Holidays_600x350_For%20Social.jpg
---

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WHITE PAPER

# Sink or Soar During the 2021 Holidays: Redefine Your Brand and Gain Market Share 

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## DOWNLOAD THE WHITE PAPER

 COVID-19 has forever changed the way we shop, socialize and celebrate—and with the holiday season just around the corner, brands need to be ready for anything.

### What's in the white paper?

Escalent conducted research to provide insight into how consumers across generations plan to shop and gather this holiday season, as well as whether being vaccinated against COVID-19 will impact their decisions.

Download this paper to learn:

- How consumers plan to shop this holiday season
- How consumers’ attitudes are changing travel and celebrations this holiday season
- How vaccinations affect consumer decisions around holiday shopping and gathering
- What brands in retail, technology and travel can do to succeed during the holidays and beyond in this emerging post-COVID-19 world

The Internet of Things (IoT) market has tremendous potential and is highly competitive. This white paper will help companies better understand how to connect with consumers, accelerate growth and gain a competitive product development advantage.

### What's in the report?

Based on results from our national consumer omnibus study, this white paper reveals:

- An overview of how IoT is understood among consumers
- Opportunities and barriers to IoT products
- The potential role of and desire for government regulation

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