Finding the Winner—Maximizing Ad Effectiveness among the Affluent

What's inside?

A client came to us with a common problem. Their agency had developed two distinctive treatments for an ad and they wanted to test the ads among their target audience of active traders before spending millions of dollars on a campaign. They needed to identify the key message that resonated with their target audience, optimize ad performance and pinpoint the media platforms most used by their target audience.

Download this case study to see how Cogent Syndicated helped.