---
title: "Download Report: Immersive Interaction Is the Name of the Game--Streaming services are about to get real."
description: Our Competitive Intelligence helps streaming providers find their place in the metaverse. Download this free report to know how immersive interactions are shaping the future of entertainment channels.
image: https://landing.escalent.co/hubfs/Immersive%20Interaction%20Is%20the%20Name%20of%20the%20Game_Thumb.jpg
---

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REPORT

# Immersive Interaction Is the Name of the Game: Streaming services are about to get real

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## DOWNLOAD THE REPORT

**The next frontier of entertainment is here**. The metaverse is powering the collision of gaming, social and cinematic content, forcing streaming services to evolve. Consumers want entertainment that is immersive, personalized, and interactive. 

As the creator economy grows and the need for immersive experiences rise, streaming providers must evolve what they are offering and how they are offering it, introduce options, and form partnerships with a variety of content creators. Emerging technologies, including VR, AR and AI, under the metaverse umbrella are expected to consolidate existing entertainment channels, including video games, social networks and movies.

### What's inside?

- The impact of the metaverse on traditional entertainment, streaming services and social media
- What your competitors are doing (or not) to stay competitive
- How partnerships are defining a way forward

The Internet of Things (IoT) market has tremendous potential and is highly competitive. This white paper will help companies better understand how to connect with consumers, accelerate growth and gain a competitive product development advantage.

### What's in the report?

Based on results from our national consumer omnibus study, this white paper reveals:

- An overview of how IoT is understood among consumers
- Opportunities and barriers to IoT products
- The potential role of and desire for government regulation

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