The next frontier of entertainment is here. The metaverse is powering the collision of gaming, social and cinematic content, forcing streaming services to evolve. Consumers want entertainment that is immersive, personalized, and interactive. 

As the creator economy grows and the need for immersive experiences rise, streaming providers must evolve what they are offering and how they are offering it, introduce options, and form partnerships with a variety of content creators. Emerging technologies, including VR, AR and AI, under the metaverse umbrella are expected to consolidate existing entertainment channels, including video games, social networks and movies.