Download White Paper--HCP Influence: An open opportunity in OTC product marketing

Over-the-counter (OTC) product manufacturers need to go beyond advertising, coupons and samples to reach customers earlier in the decision-making process. This study exposed a gap regarding how consumers choose which OTC products to buy. Find out how engaging with health care professionals (HCPs) can improve your marketing strategy.

What's in the report?

This study will help OTC product manufacturers better understand:

What marketing tools have the most (and least) influence on OTC purchases
Who OTC buyers are and how they make decisions
Why and how to engage with HCPs when creating your marketing strategy

What's in the report?

This study will help OTC product manufacturers better understand:

What marketing tools have the most (and least) influence on OTC purchases
Who OTC buyers are and how they make decisions
Why and how to engage with HCPs when creating your marketing strategy

HCP Influence: An Open Opportunity in OTC Product Marketing

DOWNLOAD THE WHITE PAPER

HCP Influence: An Open Opportunity in OTC Product Marketing

What's in the report?

DOWNLOAD THE WHITE PAPER

What's in the report?