Over-the-counter (OTC) product manufacturers need to go beyond advertising, coupons and samples to reach customers earlier in the decision-making process. This study exposed a gap regarding how consumers choose which OTC products to buy. Find out how engaging with health care professionals (HCPs) can improve your marketing strategy.

What's in the report?

This study will help OTC product manufacturers better understand:

  • What marketing tools have the most (and least) influence on OTC purchases
  • Who OTC buyers are and how they make decisions
  • Why and how to engage with HCPs when creating your marketing strategy