HCP Influence: An Open Opportunity in OTC Product Marketing
HCP Influence: An Open Opportunity in OTC Product Marketing
Over-the-counter (OTC) product manufacturers need to go beyond advertising, coupons and samples to reach customers earlier in the decision-making process. This study exposed a gap regarding how consumers choose which OTC products to buy. Find out how engaging with health care professionals (HCPs) can improve your marketing strategy.
This study will help OTC product manufacturers better understand:
Over-the-counter (OTC) product manufacturers need to go beyond advertising, coupons and samples to reach customers earlier in the decision-making process. This study exposed a gap regarding how consumers choose which OTC products to buy. Find out how engaging with health care professionals (HCPs) can improve your marketing strategy.
This study will help OTC product manufacturers better understand:
The wealth management marketplace is competitive. Advisors are competing with peers as well as new technologies for client dollars. As fintech solutions begin to offer more and more features to investors, simply meeting investment needs may not be enough for advisors to secure client relationships. What can advisors do retain clients?
In this white paper, we share how advisors can developing effective communications to retain affluent investor clients. You'll learn: