---
title: "Download White Paper--HCP Influence: An open opportunity in OTC product marketing"
description: Engaging with HCPs helps OTC product manufacturers improve marketing strategy and reach customers earlier in the decision-making process. Download this free white paper for tips.
image: https://landing.escalent.co/hubfs/HCP%20Influence_Hero%20Image%20770%20x406.jpg
---

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WHITE PAPER

# HCP Influence: An Open Opportunity in OTC Product Marketing  

![HCP Influence An open opportunity in OTC product marketing_Cover Image](https://landing.escalent.co/hs-fs/hubfs/Health/White%20Papers/HCP%20Influence/HCP%20Influence%20An%20open%20opportunity%20in%20OTC%20product%20marketing_Cover%20Image.jpg?width=200&height=259&name=HCP%20Influence%20An%20open%20opportunity%20in%20OTC%20product%20marketing_Cover%20Image.jpg)

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## DOWNLOAD THE WHITE PAPER

Over-the-counter (OTC) product manufacturers need to go beyond advertising, coupons and samples to reach customers earlier in the decision-making process. This study exposed a gap regarding how consumers choose which OTC products to buy. Find out how engaging with health care professionals (HCPs) can improve your marketing strategy.

### What's in the report?

This study will help OTC product manufacturers better understand:

- What marketing tools have the most (and least) influence on OTC purchases
- Who OTC buyers are and how they make decisions
- Why and how to engage with HCPs when creating your marketing strategy

The wealth management marketplace is competitive. Advisors are competing with peers as well as new technologies for client dollars. As fintech solutions begin to offer more and more features to investors, simply meeting investment needs may not be enough for advisors to secure client relationships. What can advisors do retain clients?

In this white paper, we share how advisors can developing effective communications to retain affluent investor clients. You'll learn:

- About the advisor-investor relationship
- The number one thing (some) investors want from advisors
- When, how and what clients want to hear from their advisor
- Investor communication profiles by generation

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