Generating consumer excitement is essential for AV success. Friend, Servant or Evil Twin explores where the line is between what consumers understand and trust, and at what point AVs become scary.
The paper dives deep into some of the current and future plans for AV technology from incumbent automotive providers and tech-backed entrants. Most importantly, it provides recommendations for how AV manufacturers can create an adoption process to overcome today’s barriers and successfully release self-driving vehicles to an excited public.
“AV manufacturers have not yet captured the imagination of consumers to envision a future with a self-driving car that enhances the driving experience beyond the traditional, functional role of a vehicle. It is paramount for AV developers to engage a nuanced and iterative adoption process to build consumer trust, comfort and excitement for AV technology.”
- Paul Hartley, managing director of Technology at Escalent