Escalent
Escalent

The online community category is still young and it's constantly disrupting itself. Unprecedented growth leads to an explosion of new terminology and technologies—innovative tools and emerging methodologies appear almost every day. Whether you’re an experienced user or a newcomer, navigating the current context can prove challenging. What technology? What method? What audience? What types of research?

With this in mind, we’ve updated Customer Inside, our practitioner's guide to online communities.

This report was informed by three separate pieces of original research: 

  • 85 interviews with senior insight leaders from different sectors, around the world—conducted over the course of five years.
  • Two global surveys collected the views and perspectives of more than 200 insight practitioners and their experiences of using online communities.
  • Co-creation workshops, with over 75 client practitioners.
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