Escalent
Escalent

To mark 25 years of insight communities, our business unit, C Space, reimagined their most popular guide to look at where insight communities have been, where they are, and—most importantly—where they're taking them next.

This special anniversary edition of Customer Inside dives into the most pressing issues for insight leaders and is packed with actionable trends and perspectives to help your brand build stronger, more meaningful customer relationships, plus best practices to overcome them.

What’s Inside?  

  • Engage with the next generation of customers today. If your brand isn’t accounting for a diversifying consumer market and reaching audiences with increasing economic power, you will be left behind. Engage hard-to-reach audiences, translating insights into the enduring products, services and experiences your brand needs to stay relevant.
  • Balance technology-led and AI-driven research with humanity. Enhance research quality by improving accuracy, efficiency, and reliability at various stages of the customer research process with thoroughly vetted AI-powered insights. But don’t lose sight of the need for the nuanced understanding and insights only real humans can provide your brand.
  • Drive impact through next-level storytelling. Insights are only as valuable as the action and impact they inspire. Apply a variety of storytelling techniques to customer insights, teleporting real human beings and real emotion to the boardroom to win buy-in from your C-suite.