Consumers Are Going Bananas for Online Groceries: But Is It a Long-Term Love?
Consumers Are Going Bananas for Online Groceries: But Is It a Long-Term Love?
COVID-19 has changed the game for the grocery industry. Shoppers have overwhelmingly turned to remote ordering and delivery services in the last couple of months, resulting in explosive growth of online grocery shopping by 400% over last year. Will this be sustainable once we return to life post-pandemic? How do online grocery services increase the loyalty of their newly faithful and not-so-faithful customers for the long-term?
Escalent has a deep bench of experience helping our clients navigate disruption. This white paper helps grocers understand:
COVID-19 has changed the game for the grocery industry. Shoppers have overwhelmingly turned to remote ordering and delivery services in the last couple of months, resulting in explosive growth of online grocery shopping by 400% over last year. Will this be sustainable once we return to life post-pandemic? How do online grocery services increase the loyalty of their newly faithful and not-so-faithful customers for the long-term?
Escalent has a deep bench of experience helping our clients navigate disruption. This white paper helps grocers understand:
Based on results from our national consumer omnibus study, this white paper reveals: