Brands in the Wake of a Media Storm
Brands in the Wake of a Media Storm
Quite a few tech brands have been in the news over the past couple of years, so we took the opportunity to explore how controversial news coverage of tech brands Facebook and Tesla impacts their brand health.
The study demonstrates the benefits of brand health research and the practical ways it can mitigate the impact of negative news coverage.
Quite a few tech brands have been in the news over the past couple of years, so we took the opportunity to explore how controversial news coverage of tech brands Facebook and Tesla impacts their brand health.
The study demonstrates the benefits of brand health research and the practical ways it can mitigate the impact of negative news coverage.