Tired of hearing about the "retail apocalypse?" Anemic holiday sales. Falling shares. Store closures. You know, all those headlines heralding the end of brick & mortar? In response, more and more retailers are laser-focused on delivering retail experiences that get customers through their doors. The problem with this is that brands can lose sight of the types of experiences that actually translate into sales. While some razzle-dazzle brand experiences can create a reason to visit, do they add up to a reason to buy?