---
title: "Download Paper: Brand Authenticity--What it means, why it matters and how to get there"
description: Understand how the Brand Authenticity Index™ works and learn how brands rank so you can navigate disruption. Download this free research paper for more insights.
---

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WHITE PAPER

# Brand Authenticity: What It Means, Why It Matters and How to Get There

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## DOWNLOAD THE WHITE PAPER

 Authenticity inspires trust, allowing us to feel connected, invested and committed. It builds loyalty and brand love—which results in longtime customers, deeper relationships and, ultimately, increased revenue.

### In this paper, you’ll learn about:

- The five dimensions brands must balance to become more authentic.
- How leading brands measure up on Escalent’s Brand Authenticity Index™.
- Recommendations for how to create a more authentic brand that resonates with consumers, increases brand love and keeps your business thriving.

The Internet of Things (IoT) market has tremendous potential and is highly competitive. This white paper will help companies better understand how to connect with consumers, accelerate growth and gain a competitive product development advantage.

### What's in the report?

Based on results from our national consumer omnibus study, this white paper reveals:

- An overview of how IoT is understood among consumers
- Opportunities and barriers to IoT products
- The potential role of and desire for government regulation

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