With such complex, politicized controversies gripping our society today, how can big tech companies efficiently navigate what to fight for, and how to prepare for pending change—is there a way to get in front of the call for regulation?

What's in the report?

Escalent conducted research to provide insight into consumers’ brand loyalty and buying behavior in relation to big tech brands.

Download this paper for insights on:

  • How taking a stand on sensitive topics and adjusting business practices as a big tech firm may impact brand loyalty and defection.
  • What consumers truly care about and how big tech can keep that front and center when revising business practices and creating authentic messaging.
  • What big tech must consider when putting policies in place or responding to government inquiries into specific business practices.