What's in the report?

Escalent conducted research to provide insight into consumers’ brand loyalty and buying behavior in relation to big tech brands.

Download this paper for insights on:

• How taking a stand on sensitive topics and adjusting business practices as a big tech firm may impact brand loyalty and defection.
• What consumers truly care about and how big tech can keep that front and center when revising business practices and creating authentic messaging.
• What big tech must consider when putting policies in place or responding to government inquiries into specific business practices.