AV technologies are making their way into the mainstream but the public are reluctant to give up full control. Despite human error being the contributing cause of vehicle accidents, only one in five people is willing to ride in a self-driving car. How will automotive manufacturers close this gap?

What's in the e-book?

Having worked with manufacturers and automotive organizations to research AV technologies and consumer response, Escalent has explored the multilayered opportunities and challenges of an autonomous future. This e-book explores:

  • Awareness and opinion of autonomous vehicles through the lens of various types of consumers
  • What is driving consumer fear, skepticism and lack of trust in AV technology
  • What mobility companies can do to shift the consumer paradigm and ensure there’s a willing market to embrace new AV offerings