Amazon's private label strategy is posing a challenge for its channel partners. Brands across categories are waking up to find Amazon is both their partner and their rival. As a result, companies need a new playbook to compete with Amazon's private label strategy. Find out what you're up against and what you can do to survive and thrive in the age of Amazon.
- How Amazon became the world's most valuable brand
- What a product search on Amazon really looks like
- Why badges and reviews work
- How Amazon positions its labels for optimal discovery
- What brands need to do to stay competitive on Amazon