Amazon's private label strategy is posing a challenge for its channel partners. Brands across categories are waking up to find Amazon is both their partner and their rival. As a result, companies need a new playbook to compete with Amazon's private label strategy. Find out what you're up against and what you can do to survive and thrive in the age of Amazon.

What's inside?

  • How Amazon became the world's most valuable brand
  • What a product search on Amazon really looks like
  • Why badges and reviews work
  • How Amazon positions its labels for optimal discovery
  • What brands need to do to stay competitive on Amazon