Intuitively, many asset managers say they understand that different segments of the institutional market require different service models and product offerings. Yet relatively few firms can actually pull this off—tailoring their sales and service teams, investment solutions and ongoing communications effectively to meet the needs of small and large institutional investors alike. The inherent problem seems to be lackluster execution of the strategies required to engage the largest institutions—those with $1 billion or more in institutional assets.
What's in the white paper?
Based on results from our Cogent Syndicated US Institutional Investor Brandscape study, this white paper reveals:
- How asset managers can navigate a crowded competitive field in the institutional market
- The wants and needs of institutional investors who are managing more than $1B in assets
- How to work with, or around, institutional consultants
- How to attract, retain and engage billion-plus clients